AIG vs CFC: Media Liability Insurance

CFC packs media, contract, production liability and cyber into one policy with published limits up to $10,000,000 for media and $6,000,000 for general liability; AIG offers Media Content and Publishers and Broadcasters as separate products.

Kearny Risk organizes these comparisons for firms whose advice, content or technology creates professional exposures.Research updated 2026-09-30

AIG gives Media Content and publisher risk examples; CFC bundles media E&O, production general liability and cyber, with published maximums of $10 million and $6 million respectively.

What Are the Key Differences Between AIG and CFC Media Liability Insurance?

CFC’s package extends beyond content claims to physical production

AIG lists copyright, trademark, defamation and related Media Content allegations, with a separate Publishers and Broadcasters offering. CFC’s Media & Entertainment package combines IP and defamation liability with contract, cyber and general liability for physical production, including vicarious liability for a subcontractor’s mistake. Production companies should compare that physical-activity protection with the coverage scope in an AIG quote. [1] [5]

CFC publishes maximums; AIG’s overview does not

CFC lists a maximum $10 million E&O/media/cyber limit and $6 million general-liability limit, with a $0 minimum deductible. AIG’s overview gives covered-risk examples but no comparable limits. Ask for AIG’s quote-specific limits and check whether CFC’s media and cyber coverages share the stated amount. [3] [1]

What Should You Confirm in AIG and CFC Media Liability Insurance Quotes?

  • Ask CFC how media, cyber and production claims share limits and what exclusions apply. [3]
  • Request AIG’s policy limits, insurer and form for your content activities. [1]

Areas of coverage

AIG

  • role: AIG markets two distinct media-related offerings on its Professional Liability page: Media Content and Publishers and Broadcasters. AIG is the marketing name; the legal footer says products are written or provided by subsidiaries or affiliates and does not name the issuer for an individual policy. AIG’s U.S. Professional Liability product page; the two named descriptions are kept separate and not treated as identical forms.company-reportedSource ↗
  • eligibility: AIG describes Media Content for companies developing or distributing media content, and the separate Publishers and Broadcasters product for publishing and broadcasting companies. These descriptions identify target audiences; they do not establish that every media business qualifies. Target audience as described by AIG; applicant eligibility and placement availability remain subject to underwriting.company-reportedSource ↗
  • coverage: For Media Content, AIG lists examples including trademark or copyright infringement, defamation, false light, false imprisonment, product disparagement and emotional-distress allegations. For Publishers and Broadcasters, it describes risks related to news reports, podcasts and content distributed through wireless devices. These are marketing examples, not a statement that each allegation is covered under a buyer’s policy. AIG’s product summaries; policy wording, definitions, exclusions and conditions determine actual coverage.company-reportedSource ↗
  • services: AIG says its professional-liability claims function uses in-house claims professionals and third-party experts, collaborates with clients through the claims process, and draws on claims data to help evaluate and mitigate loss. The page does not give a media-specific service standard or promise a claim outcome. General professional-liability claims service statement, not a media-specific claims guarantee.company-reportedSource ↗
  • limits: The reviewed page does not state standard limits, retentions or deductibles for either media offering. Confirm the applicable amounts and wording in the quote and policy. AIG’s U.S. Professional Liability page reviewed 2026-09-30; no buyer-specific quote or policy was reviewed.not-disclosedSource ↗

CFC

  • role: CFC's Media & Entertainment product is a package policy for content and media businesses that combines IP infringement and defamation liability, breach-of-contract cover, general liability for physical production activities, and cyber cover in one policy. Media product page and US product brochure; the policy as issued controls the exact scope for any one customer.company-reportedSource ↗Source ↗
  • insurer: The Media & Entertainment application form names only CFC Underwriting Limited, a UK entity authorized and regulated by the Financial Conduct Authority, as the party administering the form. Neither the media product page nor the application discloses which specific insurer or Lloyd's syndicate capacity backs a given US media policy. Application footer and the regulatory information page, both checked on 2026-09-23; CFC USA Inc. separately holds admitted producer licenses and E&S authorization in NY, TX, GA and CA, but that page does not tie a specific license to the Media & Entertainment product.not-disclosedSource ↗Source ↗
  • coverage: The policy covers IP infringement claims, such as copyright and trademark disputes, and separately covers allegations of defamatory material, addressing risks specific to businesses that create and distribute content. Media brochure 'IP infringement and defamation' section; exclusions and conditions are set by the policy wording, which was not reviewed.company-reportedSource ↗
  • coverage: CFC covers contingent bodily injury and property damage arising from physical production activities like filming, production or events, and includes vicarious liability cover as standard so a media business is protected if held liable for a subcontractor's mistake. Media brochure 'Contingent bodily injury and property damage' and 'Sub-contractors' vicarious liability' sections.company-reportedSource ↗
  • limits: CFC publishes a maximum errors & omissions/media/cyber limit of $10,000,000 and a maximum commercial general liability limit of $6,000,000 for this product, with a minimum deductible of $0. Brochure 'Limits, deductibles and premiums' table; the limit and deductible on an individual policy's declarations control.company-reportedSource ↗
  • services: Media & Entertainment policyholders get the same Response app tools as CFC's other cyber-inclusive lines, such as dark web monitoring, phishing simulations and network deep scanning, plus a LawDepot-powered contract-drafting tool and a contract best-practices guide. Media brochure 'Response app highlights' and 'Other benefits outside of the app' sections.company-reportedSource ↗
  • application: The US media application asks about editorial safeguards, including whether content is legally reviewed before publication, whether talent releases and music licensing sign-off are obtained, and who the chief editor is and how they are qualified. Application form Section 4: Publishing.company-reportedSource ↗
  • eligibility: CFC's media page names bloggers, agents, advertising agencies and traditional media companies among the businesses this package targets, but the reviewed page and brochure do not publish a maximum revenue or company-size threshold for eligibility. Media product page introduction; actual eligibility for a given applicant depends on underwriting review of the application.company-reportedSource ↗
  • claims: CFC's general claims page organizes its claims team by industry and specialization but the reviewed claims and media pages did not describe media-specific claim volumes or outcomes the way the cyber brochure does for cyber claims. Claims page and media product page, both checked on 2026-09-23.not-foundSource ↗Source ↗

Sources reviewed

  1. 01
    Professional Liability Insurance

    AIG US · Media Content, lines 344–348; Publishers and Broadcasters, lines 349–353; claims expertise lines 273–279; broker contact lines 385–389; legal footer policy-language caveat lines 485–489. · accessed 2026-09-30

  2. 02
    Claims | CFC

    CFC · Claims team organized by industry and specialization; Specialty, Emerging risk, Financial lines, Cyber sections · accessed 2026-09-23

  3. 03
    Media & entertainment | Product brochure (United States)

    CFC · IP infringement and defamation; Breach of contract; Contingent bodily injury and property damage; Sub-contractors' vicarious liability; Comprehensive cyber cover and incident response; Limits, deductibles and premiums table · accessed 2026-09-23

  4. 04
    Media companies Insurance application form (US)

    CFC · Section 4: Publishing; Section 5: Cyber Security Risk Management; Section 6: Claims Experience; footer entity line · accessed 2026-09-23

  5. 05
    Media insurance | Media liability insurance coverage | CFC

    CFC · Media product summary; Key features: libel, slander, IP, content E&O, technology E&O, contractual liability, cyber; Downloads · accessed 2026-09-23

  6. 06
    Regulatory information

    CFC · CFC Underwriting Limited; CFC Lloyd's Syndicate 1988; CFC USA Inc. · accessed 2026-09-23

  7. 07
    Media Application Form — United States

    CFC Underwriting Limited · Sections 1–2 PDF pp.2–5; Section 3 pp.5–6; Section 4 pp.7–8; Sections 6–7 pp.10–11 · accessed 2026-09-16

  8. 08
    Media Liability Coverage Part

    Hiscox · I p.1; IV–V pp.2–3; VI pp.3–7; VII pp.7–8 · accessed 2026-09-16

  9. 09
    Insurance for Social Media Liability

    Journal of Insurance Regulation; authors Kevin T. Merriman, David M. Knapp, Meghan E. Ruesch and Nicole M. Weir · PDF pp.5–7 abstract/summary; PDF p.4 nonendorsement disclaimer; CGL personal and advertising injury and media-business exclusion discussion · accessed 2026-09-16

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